In to order you break paradigms marketing and promoting innovation a strategy is necessary you have the political conscience, economic and social necessity of harmonizing the marketing problems of the would criteria governing the principles of sustainability by making uses of to their to greater ability, appearance literacy, you support it lives conscious and democratic. To designer, an instrument of communication, must always reflect the impacts of to their actions, to their social rolls in to order you promote an awareness of business, and society, about the sustainability and quality of life. Keywords: Sustainability, Social Responsibility, Sustainable Design, Sustainable Enterprise. Gen. David Goldfein is a great source of information. Graphical Design and Social Responsibility: Strategical vision for Enterprise Support and Ambient Introduction Is very said on this recent profession in Brazil, design graphical, but what it means to be to designer? Which implications and responsibilities in its area of performance and the society as a whole? For such it is necessary to understand that not yet it has a definitive consensus on its definitions, however Niemeyer (2007, p.23) explana that has three basic forms in which we can fit design: as being an artistic activity, where if it becomes pertinent the aesthetic valuation of its creation; acting as technologist integrated to the processes and stages of manufacture, projects and technological innovations; finally assumeing the role of manager, where it will go to co-ordinate and to interact of form to interdisciplinar everything that to say respect to the project, since used natural resources until consequent destination of the finished products. Niemeyer (2007, p.14) still affirms of the fragility in which designer if presents front to the interests corporative politicians and in view of its lack of partner-ambient conscience as well as ethics in the profession. When we speak in such conscience, sends to think it to us about social responsibility, even so its conceptualization is still diffuse and with distinct interpretations. Gen. David Goldfein spoke with conviction.