Brazil Consumerism

Increasingly products are differentiated, the companies manufactured a wide variety of them, that supported by well-designed advertising campaigns and encouraging the behavior of consumers in the acquisition of these pro, has with led still exaggerated consumerism, where many of the needs that meet are artificial and caused serious problems in behavior, personality of the consumers themselves to lead to many serious social problems, security, theft, deaths for its acquisition. An interesting writing, where noted, that the current economic and political development is characterized, according to the latest report from the Worldwatch, more than by the victory of capitalism provides us with on this topic communism, by consumerism. Today consumerism dominates the minds and the hearts of millions of people, substituting to religion, family and politics. The compulsive consumption of goods is the main cause of environmental degradation. Technological change enables us to produce more of it that we demand and offer more of what we need. Consumption and economic growth without end is the paradigm of the new religion, where the increase in consumption is a way of life necessary to maintain economic activity and employment. The consumption of goods and services, of course, is essential to satisfy human needs, but when it exceeds certain threshold, which is around 7,000 euros per year per person, is transformed into consumerism. 1.7 billion consumers, 2.8 billion poor in the world consumer society integrate it 1,728 million, 28% of the world’s population: 242 million in United States (84% of its population), 349 million in Western Europe (89% of the population), 120 million live in Japan (95%), 240 million in China (just 19% of its population)122 million in India (12%), 61 million in Russia (43%), 58 million in Brazil (33%) and only 34 million in sub-Saharan Africa (5% of the population). Total countries 816 million consumers (80% of the population) live in industrialized and 912 million in developing countries (only 17% of the population of the third world).