Vivafit, the largest chain of gyms specialized in caring for women of the Iberian Peninsula, and the world leader in home care for the elderly, Home Instead (700 offices in a dozen countries), concluded this week, with success, its a Christmas for an elder parent solidarity campaign, focused on helping older people need in these dates as indicated and to sensitize the general public towards social exclusion and loneliness of the elderly with fewer resources of our society. The initiative, which for the moment has only been started in Portugal, began on November 10 and concludes today, December 20. It’s an awareness campaign among the numerous and solidary partner Vivafit, for the collection of basic products (food products and cleaning), subsequently distributed among older persons, with the support of the social services of Portuguese non-governmental organizations and throughout the territory of the neighboring country. We are very proud, once more, the participation which has had the campaign among our members, and the collaboration of the franchisees in its dissemination, Connie Morrissey, President of Vivafit commented. We have demonstrated that this string truth collaborates with NGOs and is nothing in the photo or good words, but returns to the society a portion of what receives daily it. But just as important as aid collection, this solidarity initiative of Home Instead and Vivafit intended to the awareness of the public towards the social exclusion and the solitude of the elderly most in need of our society. And in that sense, our members have responded, as long as we have them order helps, contributing their bit. Gradually, on an individual basis, it has been joining the efforts of friends and known, agglutinated by the gym Vivafit in your area, until all we have achieved the objectives pursued, says the President and co-founder of women’s gyms chain. Home Instead offers specialized for that support the older people can stay at home and remain independent. In a large proportion of cases, elders do not require permanent assistance that could provide a residence. and a few hours of personalized service are sufficient so that they can continue to enjoy living in their homes. And it is that when older people begin to lose qualities, its ability to maintain an independent life is compromised. The burden to provide support in families that have a life of its own, with children, work or social life which is adversely impacted. In some cases the incompatibility of schedules, the absence of relatives or the geographical distance of the same preclude this option. Vivafit is a network of centres of exercise, physical health and well-being for women, which provides a complete method to be in form with just 30 minutes of daily exercise, pilates and a program of nutritional education, all in a fun family atmosphere. This chain of franchise allows today’s woman staying in shape in a quick way, since a Instructor encouraged, corrects and motivates, but always respecting the pace and the possibilities of each partner. The total investment required to become a franchisee of this signature varies between 120,000 and 130,000 euros, including a working capital, a right of entry of 14.433 euros, works of local adaptation and equipment required to equip a Center.