Advertising banners so the advertising banners have a real effectiveness depending on the product or service that you want to show should do, firstly, research useful before creating that ad in particular. This gives you the opportunity to apply what many successful advertising banners have managed to establish. There will always be great principles that will not change and cannot be ignore, no matter what is happening. To start your research, you will notice ads banners that are abundant in number are satisfactory and are headed toward excellent results. Your work will be the study of these ads and find a way to adjust them. For example, you can see how the graphics and the text have been applied. This gives you more ideas and makes you more productive. The key point here is that, when you have so much to learn, there is no starting point from zero. One of the main reasons why advertisers sometimes not succeed to develop banners, is going with their own assumptions and ideas, confident in the only thing they know. One important thing you need to do is make sure that your ads are not too heavy to load. The last thing we want is that its visitors have some discomfort for their listings of heavy load. Ads must be lightweight and contain graphics that can elucidate in a multitude of circumstances. If you need to use any kind of animation in your ads, make sure that it does not take much time to start. Although this may seem obvious to most, there are many advertisers who are trying to make that their ads are very attractive to customers in the future. If you have to use them as well, try not to use them with many graphics, because in this case the size of the ad can be reduced significantly. Once it actually becomes a real knowledgeable about the type of banner which has, the sky really is the limit. However, until this happens, you should test and adjust many ads so you have an idea of what is happening. Finally, comes the moment of projecting the banner advertising with the keywords that you want to use. This is because when someone searches for the keyword and reaches the central part where your ad is shown, the public may be able to instantly connect with your ad, which will raise the response received from that publicity in particular. Reference: Source: press release sent by andgomez.