Branding is the process by which a brand’s reputation is built. This can be online or offline. Changes in habits of consumers and the massive development of the online sales channel prompted an increase in the perception of the necessity of working the branding of marks on the Internet. On the principles of the Internet could do was much by the trade mark, unless the publication of banners or other type of pay per click campaigns. But with the emergence of web 2.0, the potential buyer is looked at taking into account all its social dimension. If you believe that consumers take the purchase decision in isolation, it is wrong. Different communities have increasingly greater weight in all aspects of life, and the consumption of products is no stranger to this reality. Branding involves identification with the brand, and to achieve this it will be necessary to achieve a positive perception of the values of the brand by consumers.
The value of the brand must go beyond specific avatars in the markets. For this reason the brand in itself must be designed as one asset of the company whose growth requires a continuous effort. The mark must be considered as a supplier of solutions, and as a source of knowledge and resources on the subject. See it with a concrete example. If I want to find out about the latest innovations in terms of touch screens, probably between the site of a manufacturer consecrated as LG to see the latest advances in this field.
That’s brand presence. Building a brand on the Internet requires permanent innovations that they captured the attention and the desire of the buyer. But at the same time novelty must be in perfect balance with the continuity. Therefore the creation of solid brand implies the necessity of the passage of time, factor that can not be accelerated. As well, work in branding, is working on the future of the company and bet on the continuous development of it on the Internet. Social networks have come to offer a new channel of excellence for the development of the branding on the Internet. Is clear, then, that these new channels can and should be medium par excellence for achieve a penetration in the segment of the market of our membership. Knowing the specific target is necessary to properly focus the efforts of branding. Reading the segmentation of our niche take us directly to develop much more efficient messages. Understand customers better than the competition will give us a comparative advantage, by having more effective tools to adapt our products to the specific demands of potential clients. In short, a good management of social networks and the attention to the needs of our clients, take us a step forward in the construction of our branding.